Nancy Hayden Crowley
Nancy Hayden Crowley joined the Sheriff’s Office in October of 2017 as the department’s first Director of Communications, having worked more than three decades in the public relations industry. As a member of the executive management team, she counsels and supports Sheriff Miyamoto’s communications initiatives and responses, including message development, media relations and digital strategies.
Working with a digital strategist, designers and developers, Crowley oversaw the revitalization and successful launch of the new sfsheriff.com website. The effort included a complete reworking of the information architecture, revisions to and creation of new content, and an update to the overall look and feel for an improved user experience and better accessibility. A gifted writer, Crowley wrote and edited much of the new website content.
Before joining the Sheriff’s Office, Crowley served as co-principal of the FX Crowley Company, a San Francisco-based labor relations and public relations consultancy she founded with her husband, F.X., in 2012. Crowley developed and executed public relations plans supporting clients including Save the Redwoods League, San Francisco Zoo, and multiple labor unions and political campaigns. She twice won national competitions for her media pitches and subsequent publicity on behalf of her clients.
Crowley has held management positions in several San Francisco-based public relations agencies. She also served as the development director for a local parochial school, raising half a million dollars through grant writing and relationship-building with prospective donors.
A fourth generation San Franciscan, Crowley continues her family legacy of service to the City. Her great-uncle, Peter Curtis, served as San Francisco’s 22nd elected Sheriff from 1904 to 1906 while Crowley’s grandfather, J. Emmet Hayden, was the longest serving member of the San Francisco Board of Supervisors from 1910 to 1936.
Crowley is a graduate of the University of California, Berkeley. She and F.X. are parents to four adult children and are avid bicycle tourists, visiting locations across the country and around the world. San Francisco is still their favorite place to cycle.